Noble, profitable, and fun. Since graduating from the University of Southern California’s Marshall School of Business, these are the foundational principles that have guided me as I have explored my passion for health and wellness, consumer product goods, retail, and digital marketing. My career path has given me a diverse understanding of these industries and I am proud to have worked with some amazing people and organizations to get to where I am. 

 

Beginning in 2021, I worked for Maryland Packaging. Here, I developed a hands-on understanding of co-manufacturing including the ideation, feasibility analysis, formulation, production, and packaging for a diverse range of food-oriented CPG. Subsequently, I developed a line of products through this organization. The brand, Fusha Foods, sold healthy ready-to-eat meals directly to retailers. In this position I led the marketing, business development, and go-to-market launch of new products.

 

In 2022, my success opened the door for me to start working at Wegmans Food Markets. This gave me incredible insight into retail operations and product management development. Since leaving Wegman's in 2023, I have been operating my own firm, Northern Wolf Consulting LLC and strategically branding businesses, organizing marketing plans, managing social media pages, and optimizing digital images. In this role, I have worked closely with local businesses to empower their growth.

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My knowledge base has given me the tools to be able to make strategic decisions knowing the implications across the CPG industry. While my industry knowledge is paramount, I believe it is my emphasis on quality relationships that has served as the basis for my success.